Okay, we are getting a new buzz word daily it seems as this article suggest and 4K is nothing new. But let’s be honest, the real issue here is not how we get 4K to turn the tide in the transactional world from streaming. This is a problem for the studios/majors, not the independents at least in the short term. More importantly, how many people do you know have 4K capability in their home or on portable devices? Yep, you probably be hard pressed to name three people you know. Case in point and what I always say, “Do not get lost in the noise”, stay focused and on track and do not chase the next best thing, buzz word or acronym of the day. Your time will come for 4K but its not now.
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